A confession: I am not a huge basketball fan. Boston pride compels me to root for the Celtics but I can count on one hand the number of college games I have watched in completion during my thirty-four years on this earth. Does that mean I can't jump on the March Madness bandwagon as an excuse to eat some theme baked goods? Heck, no.
The oversized March Madness cookies are dense, sugary but not saccharine, and coated with ample layer of rich buttercream frosting. One is enough to share unless you're an Irish food writer with a hollow leg. One bite of the cupcakes (available in vanilla or chocolate) reminds you of the supreme difference between the moist, never crumbly quality of cake made in small batches with no artificial ingredients, and well, whatever those cloying iced mounds are that HEB passes off as cupcakes. Go NOW to pick up some for the final four.