David Noll thought he going to New Zealand to surf.
That was the plan, anyway, when this intrepid entrepreneur relocated in the 1970s. His passion for riding the waves led to a greater appreciation of the country's peerless beauty and unique natural resources, including the sea salt harvested from its surrounding oceans.
Fast forward thirty years later and Noll is leading the campaign to promote the health benefits of NZ sea salt to the American public via his company Pacific Resources International.
PRI salts are obtained through solar and wind evaporation of sea water, a process that allows for the retention of minerals such as calcium and magnesium that are lost in other (re: standard American) forms of refinement.
All of the aforementioned information I could have just gleaned from PRI's press release but I wanted to hear from the man himself, so I arranged a chat with David Noll and then followed up on his claims regarding the proven health benefits. Both checked out; it should also be mentioned that David is friendly chap with a good sense of humor.
But who cares if the proof is in the pudding if the pudding itself doesn't taste good? Noll and PRI were generous enough to send Bridey several of their products, including their Manuka honey, to review and experiment with in the kitchen.